PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Tradeshow or conference. Data analyst. Email specialist. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. But where does the data come from?

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. It’s pure storytelling. Make case studies more visual. Make keynote speeches work harder.

Video 149

Video Case Study Agriculture B2B 149

Cision

AUGUST 31, 2015

Last Thursday, the 2015 xPotomac Conference in Washington, D.C. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. Page Society —I recently attended my first annual conference and it had excellent sessions.

Conference 40

Conference Meeting Case Study Film 40

Cision

MAY 21, 2015

Look at conference speakers and you’ll find lots of male leaders. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 13) Mike Stelzner. Social Media Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

The International Communications Consultancy Organisation (ICCO) spearheaded by Francis Ingham called on the international industry to stand by 10 principles of ethical behaviour at its conference in Helsinki. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164