Conference Consumer Pitching Product Launch 
PRSay
AUGUST 5, 2020
Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. They might be trying to manage child care, an out-of-control Slack feed and conference calls — all while trying to meet deadlines. Be honest and realistic.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch.
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ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon.
5W PR
JANUARY 16, 2020
As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. Live Streaming. That promotes realness, authenticity, and transparency.
Bianchi Biz Blog
AUGUST 17, 2023
Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. We have a booth booked!”
Bianchi Biz Blog
JUNE 30, 2022
Your company needs to be finalizing what big announcements, product launches, unveilings, etc. You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. But we’re already registered! We have a booth booked!”
ImPRessions - Crenshaw Communications
MARCH 31, 2017
The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces.
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