ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. Pitch podcasts by noon.

Analysis 147

Analysis Tools Software SMB 147

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. And companies are taking notice. For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Like many companies, we even have a dedicated channel for non work-related chat, where we might share a ridiculous pop culture story or gossip.

Tools 108

Tools SMB Survey Software 108

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

B2B 85

B2B Content Marketing Trends Marketing 85