Company Pitching SMB Writing 
Sword and the Script
OCTOBER 3, 2023
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. Pitch podcasts by noon.
Sword and the Script
DECEMBER 20, 2022
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. To that end, this year’s roundup is uh-mazing.
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ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch.
Contently - Strategy
OCTOBER 15, 2020
B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.
Contently - Strategy
OCTOBER 15, 2021
B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.
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