ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Trade allow more in-depth storytelling.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

B2B 85

B2B Content Marketing Trends Marketing 85