Company, Pitching, Privacy and SMB - Public Relations Today

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis

Analysis Tools Software SMB

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing

Marketing Content Marketing Data Social Media

Public Relations Today

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Webinars

Stay Connected