Remove tag pr-crm
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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 152
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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle.

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4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Cision

I can’t get access to Google Analytics. I’ve actually been working in PR for more than 20 years. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions. All it takes is tracking the correct PR metrics. That’s so sweet!

How To 120
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How to Build A Media List (Without Paying For One)

Buzzstream

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. But there are some significant upsides to building a media list yourself: Google’s New Email Spam Requirements In Feb 2024, Google and Yahoo announced significant changes to their email requirements to help eliminate spam.

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8 Ways Public Relations Can Fuel Successful Content Marketing

PR 20/20

The landing page: Your dedicated landing page is live, complete with a contact form that’s been integrated with your customer relationship management (CRM) system. Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter. Understanding the role of PR.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Facebook uses facial recognition to recommended who to tag in your photos. Back to Top.