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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The time and effort for the news crew put into setup and film the interview lasted hours. Proven to get More Out of Media Relations. Pitch media upstream.

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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. You need a cadre of people within your organization who have media relations as a backup skill set… so the core team can catch their breath. We need to plan for beyond 72 hours.

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What Does PR Stand For?

PR Fuel

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations. There are three types of media: Paid Media.

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4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Cision

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. My Boss Only Wants Media Placements. Let’s talk about this honestly, shall we? But what if that media placement doesn’t result in any business for your company?

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

The closure affected both the park and the surrounding communities during the height of the summer visitor season. 19, burning about 95,000 acres. 22 about his experiences. I was also working with the incident-command team about the fire, how big it was, how much acreage, containment, smoke, etc.