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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Threads can be used to disseminate vital information, address concerns, and maintain transparency during a crisis, and its “softer, gentler” environment might be a welcome change from Twitter or other platforms like Reddit. PR specialists can use Threads to conduct surveys, seek feedback, and address community concerns promptly.

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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time.

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Introducing Crisis Dashboard

NewsWhip

Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis. Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about.

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How to build a newsroom or press office for the modern media environment

Stephen Waddington

The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. A variety of tools including BrandWatch, Google Hot Search Trends, NewsWhip and Reddit, are used to spot relevant stories from the geographic region or market sector.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. in 2019, reaching a record $4.5

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Companies aren’t sure how to perform research, so they skip it altogether. Social media and niche communities like r/SkincareAddiction or r/nutrition. Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. It comes down to three reasons: Fear. Lack of buy-in.

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