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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations.

Corporate 135
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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

For his work there, the Russian Public Relations Association made him a lifetime member in 2005. He advocated for social responsibility and open, ethical corporate behavior — years before laws and a changing business environment compelled it. Epley, who joined the U.S. were lifelong.

Ethics 164
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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Increase positive publicity and decrease negative publicity.

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The ESG opportunity for public relations 

Stephen Waddington

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Margaret Ritsch, Ed.D.,

System 187
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How PR and corporate communications can use animated gifs

Stuart Bruce

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. The gif which shows the impact of different community choices was covered by The Washington Post.

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Winning better relations with the community

PR Conversations

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.