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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

To communicate well about coronavirus vaccinations, we first have to understand why some people have lower confidence in vaccines, he wrote. In West Virginia, people have strong community connections and a collective sense of identity, Martin noted. Enlisting trusted local leaders.

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Sending Deskless Workers Relevant Communications That Make Work Better

PRSay

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. As communicators, reaching deskless employees presents a common, but daunting, obstacle. Though we may feel confident in what people need to know, communicators should also put themselves in employee shoes.

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Brand conversations during COVID-19

Stephen Waddington

COVID-19 has led to a massive upheaval in how organisations communicate. Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Here's the issue.

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The journey from lockdown

Stephen Waddington

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Adapting This is an interesting area in which some organisations have shown strong leadership. Apps, social media channels and websites have been switched to providing a local context to government guidance.

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How Executives From Lyft, Postmates and Microsoft See the Future of Tech and Small Business

PRSay

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. For Aiyer, who previously worked in the U.S.

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Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. Technology Boston Massachusetts Massachusetts Technology Leadership Council MassTLC technology' Source: 2015 MassTLC State of Technology Report, pg 9.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

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