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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine. Enlisting trusted local leaders. The goal is to meet people where they are and to enlist trusted local leaders to help talk to them.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

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The journey from lockdown

Stephen Waddington

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Adapting This is an interesting area in which some organisations have shown strong leadership. Apps, social media channels and websites have been switched to providing a local context to government guidance.

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Sending Deskless Workers Relevant Communications That Make Work Better

PRSay

Wabash National, the premier North American manufacturer of semi-trailers, truck bodies and liquid transportation systems, knew they needed a solution capable of reaching workers with important attendance tracking and benefits information, but they also wanted to provide a platform to connect and inspire their employees.

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Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. Technology Boston Massachusetts Massachusetts Technology Leadership Council MassTLC technology'

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How Executives From Lyft, Postmates and Microsoft See the Future of Tech and Small Business

PRSay

“If local businesses are plugged into new technologies, it can help them grow,” he said. During his talk, McNeill discussed his company’s pro-mass transit efforts , including putting $50 million into local transportation initiatives in U.S. For Aiyer, who previously worked in the U.S.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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