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5 Biggest HubSpot Onboarding Challenges and How to Overcome Them

PR 20/20

Service Hub : Designed to deliver unmatched customer experiences, Service Hub includes various helpful tools, such as a shared inbox, help desk automation, knowledge base functionality, customer feedback, custom surveys, reporting, ticketing, and more. CMS Hub : CMS Hub enables users to host their websites on HubSpot.

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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

In “Your Future in Public Relations” (Richards Rosen Press; 1961), Bernays has this to say about ethics and public relations counsel: “Anybody with ingrained good sense does not need a specific code of ethics tailored to his profession to tell him how to behave. (p. Ethical awareness…it’s never too early.

Ethics 314
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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals. Content Marketing : Learn what content marketing is and how to do it.

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Behind the Headlines With Laura Braden Quigley

Cision

Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. What are you most excited for in your new role as vice president of communications for the California Medical Association?

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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? Tell me more about it. What’s its purpose?

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Businesses that appeal to wider audiences but also cater to specific niches need to learn how to use email effectively if they want to stay top of mind. Split testing subject lines remain the most effective way to gauge how well you communicate with the target niche. Social Media. Until next time! Critical Mention.

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10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

From there, set up your CTAs in HubSpot; we suggest using a consistent naming method so crystal clear how to leverage each one. Lifecycle Stage Nurture Strategy : Once you have leads in our HubSpot database, how are you nurturing them from new contact all the way to a customer advocate? Be Smart About Your Data.