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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

In “Your Future in Public Relations” (Richards Rosen Press; 1961), Bernays has this to say about ethics and public relations counsel: “Anybody with ingrained good sense does not need a specific code of ethics tailored to his profession to tell him how to behave. (p.

Ethics 314
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PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Don’t call.

Pitching 120
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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals. Content Marketing : Learn what content marketing is and how to do it.

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Research management: keeping track of literature and building knowledge

Wadds Inc.

Applications such as EndNote, Mendeley and Zotero are static libraries of records rather than relational or knowledge-based systems that can be used to build knowledge. A future task is figuring out how to link the data in Notion to a reference management system for when I’m writing up a dissertation or paper.

System 98
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Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! Doing so is great networking, assists with influencer marketing and helps you continue to build your own knowledge base,” she says. Find Industry Influencers.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. Yes, this is new avenue and many fast-growing businesses don’t know how to find and work with influencers. Every business has experts, no-one knows your product as well as you do.

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Monday Roundup: Blogging for Veterans

Waxing UnLyrical

How to write a compelling headline. Why: I’ve known Gini Dietrich for many years now, and the one thing about her that never ceases to amaze me is how she keeps. How to incorporate SEO and influencer content. Quick tip: build a multi-media knowledge base. 5 tips to liven up long stories.