Communications Data-Driven PR Storytelling Tools 
Deirdre Breakenridge
NOVEMBER 16, 2016
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.
Onclusive
SEPTEMBER 20, 2017
PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onclusive
MAY 10, 2017
Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects.
Shift Communications
DECEMBER 4, 2017
PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. PR Professionals Blindsided by Rich Media. SEO and PR Merge In Some Firms. Society and social media have created hyper-focused segmentation of the audience.
Shift Communications
MAY 4, 2016
It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news. It’s gonna be fun. Todd Defren.
Shift Communications
OCTOBER 1, 2015
The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. Social media data, web analytics, email marketing metrics, oh my! Insights – the storytelling.
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
Expert insights. Personalized for you.
150 
Let's personalize your content