Melissa Agnes

MARCH 6, 2018

The audit phase will help you craft a blueprint of where the organization currently is in terms of its crisis readiness and where it needs to go in order to build brand invincibility. The goal is to build a consistent baseline of understanding for everyone who will be involved in developing and implementing the crisis ready program.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Last but certainly not least, crisis communications is another benefit of following trends. 2) Where is the topic going viral? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Melissa Agnes

FEBRUARY 9, 2016

Taking these known facts into consideration, if the Zika virus continues to spread, developing into a real-world crisis (at the moment it’s a serious “issue” rather than a full-fledged crisis), it contains all three characteristics that contribute to escalating a crisis to a point of emotional viral impact.

Crisis Management 186

Crisis Management Crisis Strategy Healthcare 186

Melissa Agnes

MARCH 3, 2015

Part 2: Positioning Your Organization as the Voice of Credibility, Trust and Leadership, Now. Within the second part of this three-part series, I’m going to discuss what it means to be proactive and why it’s so important for successful crisis management. Now isn’t that a nice thought?

Social Media 133

Social Media Crisis How To Crisis Management 133

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. As of this post, it has reclaimed $134B in lost market value.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prohibition

DECEMBER 9, 2021

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. Use all your communications channels.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. It’s been an eye-opening experience. Stick to busienss etiquette.

Company 99

Company Survey Pitching Report 99

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! The long-standing crisis playbook rule is to “address all stakeholders with empathetic and authentic communications.”. That requires a shift in communications approaches: More sophisticated monitoring and evaluation tools. United Airlines.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. The PR crisis team should consist of. The-house PR person or head of communications.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

DECEMBER 18, 2019

As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. The English message from Chief Communications Officer Mike Bass called it “regrettable” that Morey’s tweet had offended Chinese fans.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. 3) What about comparative communications? What if messages were in other communications – an email, sponsored post or press release? What would happen if a company dared to issue a press release that attempted to exploit this event as an opportunity to sell?

Advertising 62

Advertising Advertising Viral Video 62

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Our group selected six topics relevant to social media in PR and communications applications, but also based on audience feedback and the collective expertise and real-world experiences of each panelist. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40