Communications Content Marketing Leadership Product Launch 
5W PR
MARCH 18, 2023
Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.
PRSay
NOVEMBER 5, 2018
It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.
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Burrelles Fresh Ideas
SEPTEMBER 19, 2023
Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.
Beyond PR
AUGUST 3, 2016
When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. The answer: Together.
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Supporting a product launch? It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. Get on the same page as marketing. PR and marketing content are increasingly intertwined, as well. Write a rock-solid PR plan. Define your objectives.
ImPRessions - Crenshaw Communications
JULY 6, 2016
The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Thought leadership isn’t just for B2B brands.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. A big new product launch typically happens once in a couple of years at best. Myth: Today’s PR is influencer marketing.
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