McDonald’s Serves Up Failure and Fries in Business Storytelling
Ishmael's Corner
NOVEMBER 4, 2014
The failure in the Chicago Tribune’s story on McDonald’s certainly fits the small “f” category. Uncategorized brand storytelling business storytelling failure in storytelling McDonalds innovation center' The invention didn’t see the light day. There are many ways to play the “F” card. Of course, you’ve got to dig up the failures first.
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