Presspage
OCTOBER 24, 2023
A well-crafted press release or a viral social media campaign can translate into measurable financial gains. The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas. These tools facilitate seamless collaboration, ensuring that everyone is on the same page.
Communications Conversations
MAY 12, 2023
Notably: NPR leaving Twitter (my top post in terms of reach) and a wonderful Red Wing Shoes campaign with a local non-profit. You could say it ‘went viral’ However, that same post generated just 3,203 impressions–just over 10% of the number of impressions of my most successful post in 2023 in terms of reach.
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Cision
JUNE 2, 2017
The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.
ImPRessions - Crenshaw Communications
MAY 31, 2017
As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. ” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way.
PR for Anyone
MAY 4, 2022
It went viral because it looked like big worms. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like. Things that are different.
Critical Mention
AUGUST 19, 2018
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.
Stephen Waddington
JULY 17, 2018
We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. We do it through storytelling. It’s a useful way of spotting issues, trends, and themes. This particular post reached 2.2
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