Case Study Local Media Training Publicity 
PR for Anyone
AUGUST 4, 2022
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”
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Onclusive
NOVEMBER 8, 2023
Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.
Shift Communications
JULY 26, 2017
While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. Which brings us to our friend, G.W. Shark and his vegan donuts. So whom should G.W.
Landis PR
FEBRUARY 12, 2024
Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. Have they been media trained? It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Move quickly.
PRSay
NOVEMBER 2, 2017
Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. She is a public affairs and media consultant based in Washington, D.C.
PR for Anyone
SEPTEMBER 1, 2021
I didn’t realize there was a system and a calendar to pitch the media. Considering they actually close their publications four months out, I was out of luck! There are no excuses not to pitch the media and not to get massive visibility for your business. Anyone can get publicity! And I will see you in the media.
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