Remove Branding Remove Small Business Remove Viral Remove Writing
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7 Rules for a New Era of Communications

PRSay

We even write emails with more thought. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Similarly, as other brands stepped up Black Lives Matter messaging, activist complaints began to flood the channels. Studies have shown anger to be the most viral emotion, but anger destroys and divides.

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What is a Press Release and Why is It Important?

5W PR

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. That would be a tremendous outcome both for your business and website. Newsworthy.

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From Start To Coverage | The online newsroom approach

The Resolution Blog

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. That's why more and more organisations are transitioning to the brand newsroom approach. Going viral is great - but actions are more important.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

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How to Prepare a PR Crisis Plan

Prohibition

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value.

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More About Customers – Love On ‘Em, Talk To ‘Em

PR Fuel

Include stuff about their business, their life, and even their families if you get comfortable enough (“How’s Emily liking college?”). You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. What damage could your brand suffer as a result? Remembering Important Dates.

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