article thumbnail

One Very Important Element that Most Customer Service Programs Lack Today

Melissa Agnes

Customer service programs and trainings are important. It’s important to educate and train your frontline to be able to engage and empower your clients, to build relationships and to humanize your brand. However, one area of the customer service training that often gets overlooked is issues management.

article thumbnail

Strategies to Compel Consumers to Splurge on Your Products

5W PR

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

article thumbnail

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. BRAVE BRANDING GUIDE. Do your customers see you as the company or person you think you are? CLASS DESCRIPTION.

article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

article thumbnail

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. AI should make us better people, professionals and brands. Who Should Attend?

article thumbnail

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. AI should make us better people, professionals and brands. Who Should Attend?

article thumbnail

10 Must-See Presentations at #CMWorld 2016

Beyond PR

With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. While content strategy has always been important, more brands are waking up to how important it is. How to Use Customer Service and Community to Create Killer Content.