Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

Prohibition

AUGUST 29, 2023

Benefits of Food PR for Launching New Products and Menu Items Food PR offers numerous benefits for businesses looking to launch new products and menu items. Firstly, it helps create brand awareness and generate excitement. Utilise the power of storytelling to create a connection with your audience.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. Or they may think they’ll give it six months to change a brand image.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages.

Communications 113

Communications How To Storytelling Product Launch 113

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty.

Retail 62

Retail Marketing Analytics Social Media 62