Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Read on for three tips to turn a social media crisis into a PR win.

Crisis 271

Crisis Brand Branding How To 271

Stephen Waddington

OCTOBER 21, 2019

We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff. In fact, the market is maturing and is far more nuanced. Brands can suffer the effect of negative influencers just as much as from positive ones. Who owns influencer marketing within brands?

Government 60

Government Publicity Marketing Advertising 60

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. Lee Odden, TopRank: TopRank Marketing’s 2016 Influencer Marketing Predictions. Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 23, 2017

The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification. Sizing up or prioritizing responses in crisis communications. Repurpose Does Not Mean Regurgitate in Content Marketing.

SEO 64

SEO Tools Engineering Web 64

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40