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Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

Deirdre Breakenridge

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

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#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

Members of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) are also covered by their codes of conduct. We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff. Who owns influencer marketing within brands?

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. A comedy out of crisis communications. Native advertising smack down. “At

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

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Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

Sizing up or prioritizing responses in crisis communications. Repurpose Does Not Mean Regurgitate in Content Marketing. The company makes its pricing plans publicly available, offers a 14-day free trial, and you can learn more about the company on its blog , Twitter , Facebook and YouTube.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

So, the GitLab staff decided to rope in the professional community for help. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. This strategy turned GitLab’s crisis into a challenge for fellow community members. You can find him on Twitter: @AviNair52.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.