How important is YouTube for brand marketing in 2020?

PR Daily

Will your message be able to stand out in a saturated content environment? Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. Is YouTube too saturated to start a channel in 2020?

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms.

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Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Hello, communicators: U.S. Communicators, take note to partner with your legal teams on an appropriate action regarding vaccine IDs that is specific to your industry and the needs of your stakeholders. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. Also: U.S.

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

PR Daily

Hello, communicators: A pinned tweet from Rachel Moskowitz, audience development manager for USA Today , can serve as a reminder of the importance of work/life balance and wellbeing as communicators scramble to respond to continuing crises and uncertainty: Hey you.

Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

PR Daily

Here are today’s top stories: YouTube takes heat for 2019 ‘rewind’. The social media platform just released its annual “YouTube Rewind” video, which acknowledged its content creation disaster from last year. However, YouTube hasn’t turned the tide in its favor.

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Hello, communicators: Google is offering an engaging look at its former Doodles as people continue to stay at home, encouraging users to interact with each day’s embedded game or feature. Video has become a key tool for communicators in a crisis. CRISIS LEADERSHIP BOARD.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more. CRISIS LEADERSHIP NETWORK. YouTube to launch ‘Shorts’ to compete with TikTok.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more. Bon Appétit journalists of color leave YouTube series. CRISIS LEADERSHIP BOARD.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more. YouTube demonetizes ‘Coronavirus’ content.

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

Hello, communicators: Nike created a video response to the protests following George Floyd’s death, flipping its tagline to “For once, just don’t do it” in support of #BlackLivesMatter: View this post on Instagram. CRISIS LEADERSHIP BOARD. YouTube donates money to fight inequality.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. How and why communicators should fight the ‘fake news’ scourge. Elon Musk boosts YouTube tree-planting fundraiser. A YouTuber Jimmy Donaldson has discovered a surefire way to raise money for cause: Get celebrity influencers to compete with one another.

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Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020. million views on YouTube Premium and 54 inquiries from four continents. UW Medicine, “Best Crisis Communications Campaign”.

3 ways brands can support consumers’ mental well-being

PR Daily

FREE GUIDE: The Communications Playbook for Healthcare ]. While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time.

Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up

PR Daily

Hello, communicators: This week, the Biden administration plans to announce relaxed federal public health guidelines on wearing masks outdoors. Communicators, remember to provide data in any company messaging about shifting employee guidelines or other sudden operational changes.

How Visa Canada is helping its community during COVID-19

PR Daily

Heather Nobes, Visa Canada’s senior director marketing and sponsorships, says that the brief for finding influencers to partner with came down to finding a “well-known and well-loved Canadian who is genuinely passionate about supporting Canadian small businesses.”.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

PR Daily

Hello, communicators: Taco Bell has jumped on the non-fungible token (NFT) train by offering 25 tokens for what the brand called “iconic and original artwork inspired by our tacos at the easily digestible price of our menu items.”. ” CRISIS LEADERSHIP NETWORK.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

PR Daily

CRISIS COMMUNICATIONS. You can see Godiva’s focus on digital engagement, marketing and sales efforts with recent tweets such as this one, offering virtual Valentine’s Day greetings: Take a moment to express your affection for those you hold most dear. CRISIS LEADERSHIP NETWORK.

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

In January 2020, Mower used the “Hygiene, Hub, Hero” content-development model to design a social media strategy for our client, Westchester County Tourism. The content-marketing framework was originally developed by Google as a guide for growing an audience on YouTube.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Also: Starbucks’ Pumpkin Spice Latte is back, SeaWorld San Diego opens for a limited experience, YouTube embraces cats, and more. Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin.

‘Aunt Jemima’ becomes ‘Pearl Milling Company,’ Salesforce announces permanent remote workforce, and Heineken to lay off 8,000

PR Daily

Hello, communicators: A livestream of Texas’ 394th Judicial District has gone viral after a lawyer in Presidio County, Texas, was unable to turn off a kitten filter during the virtual court proceedings on Zoom: The video has racked up more than 3.7 CRISIS COMMUNICATIONS.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more. CRISIS LEADERSHIP NETWORK.

Motorola’s comms leader shares virtual events tips

PR Daily

Luciana Vedovato, executive director of global communications at Motorola, says the team had to take a targeted approach with each market and product to hit the sweet spot for virtual events. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Disneyland axes annual pass program, Axios declares audience ‘Bill of Rights’ to gain reader trust in local news, and Edelman reports burst trust bubble

PR Daily

Also: YouTube tests shopping features on videos, Yorkshire Tea shows a fun way to use Twitter polls for engagement, PR pros virtually network on Twitter, and more. Hello, communicators: U.K. CRISIS LEADERSHIP NETWORK.

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Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

It’s a good example of appropriate marketing during the crisis: Focus on your audience and their needs, and marry your marketing message with a CSR effort. When a global human crisis happens, it is up to everyone to work together to help support the community.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. CRISIS LEADERSHIP NETWORK.

Google 100

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape.

TikTok personalizes users’ 2020 recaps, Execs’ ‘unprecedented’ interest in mental health, and FedEx gives Toys for Tots $5M

PR Daily

Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more. Redial Media’s jingle focused on content: Every B.r.a.n.d CRISIS LEADERSHIP NETWORK.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

TechCrunch reported : “As we’ve continued to work on making it easier for people to create and discover IGTV content, we’ve learned that most people are finding IGTV content through previews in Feed, the IGTV channel in Explore, creators’ profiles and the standalone app.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Hello, communicators: Another cast of characters has reunited virtually—and for a good cause. Downloads of the song and donations made on its YouTube page support children in Lebanon and people around the world impacted by COVID-19. CRISIS LEADERSHIP BOARD.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

The message can serve as an example of how to tailor your PR and marketing messages in ways that resonate, inoffensively, during a crisis. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more. Hello, communicators: . CRISIS LEADERSHIP NETWORK.

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Hello, communicators: . ” The mea culpa underlines the importance for communicators to work alongside DE&I experts to forward initiatives within their organizations, as well as increase accountability to commitments. CRISIS LEADERSHIP NETWORK.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more. Here are today’s top stories: Airbnb pauses marketing campaigns. CRISIS DAILY NEWSLETTER.

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Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity

PR Daily

Hello, communicators: Following in the footsteps of several brands, Chipotle announced a new line of apparel and accessories, including clothing and tote bags dyed with “upcycled avocado pits from its restaurants.”. CRISIS LEADERSHIP BOARD.

Film 101

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

Hello, communicators: On Tuesday morning, Disney+ announced its premiering the live recording of the original Broadway production of “Hamilton” on July 3, 2020—roughly 15 months before its original launch date of Oct. FREE REPORT: COVID-19's Impact on Communications ].

Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight ‘unsafe’ content

PR Daily

As social media platforms struggle to police and banish extremist content and hate speech, marketing partners are stepping in to help. The goal of the coalition is to protect consumers and marketing partners from “unsafe” content. billion people online , the world is increasingly connected, and yet the increase in dangerous, hateful, disruptive and fake content online risks threatening our global community.