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5 Smart PR & Marketing Trends for 2024

The Proactive Report

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

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How PR Can Establish Your Brand

Mora Communications

Ask twenty people to define what it means to establish a brand and chances are you’ll come away with twenty different answers. According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”.

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From ‘Selena’ to the Super Bowl: How Jennifer Lopez Has Stayed Relevant for 20 Years

PRSay

Your team can take inspiration from J-Lo by being willing to see the next opportunity as a chance to expand your brand and diversify your offerings. Her list of awards and nominations is so long it has to be its own Wikipedia page. Then, she turned her “Selena” success into a solo music career, and the rest is history.

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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Source: Wikipedia). Interview with Taylor Guitars: The Power of Real-Time Communication. Ah, what an awesome and important question!

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. This is a tip derived from phone interviewing. Want to make your brand more sociable on social? We will probably make “small talk” that may gradually transition into a more meaningful conversation.