Remove tag pr-measurement
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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers?

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Making The Most Of A Hashtag Strategy

ImPRessions - Crenshaw Communications

Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Brands should also use them judiciously and with words and images that make sense. Using your marketing and PR plan as a guide, set social media goals to align. Building Better Hashtags.

Strategy 147
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6 Ways Facebook Branded Content Changes the Influencer Game

Shift Communications

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

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How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

They always use analytics to measure performance. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. 1) How long should a blog post be?

Blogging 109
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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”.

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How to Build A Media List (Without Paying For One)

Buzzstream

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Your stakeholders may want to build brand awareness. Curating your media list solves this.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?