Brand Demo Social Media Trade Shows 
Burrelles Fresh Ideas
APRIL 16, 2024
The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.
The Hoffman Agency
JULY 18, 2023
An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Liam Rawson , Account Director & Media Strategist, gives some hints, tips and learnings.
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Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Owned Media Oasis. Targeted email invites for demos or interviews are another place to promote your press kit link.
PR Fuel
JULY 14, 2021
Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.
Cision
MAY 23, 2017
You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. Trade shows and events offer the perfect opportunity for companies to experiment. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1.
Beyond PR
SEPTEMBER 27, 2016
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. General (positive) show commentary.
Beyond PR
MAY 23, 2017
You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. Trade shows and events offer the perfect opportunity for companies to experiment. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1.
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