Brand Community Pharmaceuticals Strategy 
ISEBOX
DECEMBER 7, 2016
Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.
5W PR
MARCH 29, 2023
It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. It’s an effective tool for increasing credibility and strengthening a health company’s marketing strategy.
ISEBOX
APRIL 15, 2016
I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Social market research and brand tracking tools allow you to better manage reputation, identify threats and get a leg up over your competition. Periscope: Live Video Streaming.
PRSay
AUGUST 17, 2023
Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.
Cision
SEPTEMBER 3, 2015
Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. From Asset to Liability.
Prohibition
NOVEMBER 17, 2022
The reaction has been largely neutral/negative, as it may cause confusion and issues for groups and communities. Most notably, a fake Eli Lilly (pharmaceutical giant) account with the grey tick tweeted that ‘insulin is free now’ – instantly dropping their stock prices by 11.4%!
ISEBOX
MARCH 2, 2017
We’ve covered various aspects of pharmaceutical communications online a few times…. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Who will make the list this year?
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