Shift Communications

SEPTEMBER 20, 2017

I can’t recall a single brand or product on any recent drive. The example brand and product above, Squatty Potty, is more than 7 years old. Instead, measure what impressions create, awareness and perception, and then assign values to these outcomes using your marketing analytics software. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

Employee 60

Employee Data-Driven PR Communications Software 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.” ” Our out-of-pocket cost was $200 for the statistical software that made the calculations. When all else fails, try a straw poll.

Storytelling 149

Storytelling Data Survey Financial 149

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Luckily, G.W. Before the attack.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. The solution to this quandary is the owned audience. Dark Social and Influence. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 19, 2015

I can’t recall a single brand or product on any recent drive. The example brand and product above, Squatty Potty, is more than 5 years old. Measure instead what impressions create: awareness and perception, and then assign values to these outcomes using your marketing analytics software. Christopher S.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. The results were national, brand defining coverage. . Not as much as you’d think. Genuine Curiosity.

Skype 60

Skype Creativity Education Construction 60