Books Interviews Media Training Writing 
PRSay
MARCH 19, 2020
The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. The last thing you want during a TV interview is for your picture to lag, scramble or freeze.
ImPRessions - Crenshaw Communications
JUNE 13, 2017
The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.
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PRSay
MARCH 29, 2021
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.
Public Relations Sydney
AUGUST 11, 2014
A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. Example media policy.
Norton's Notes
JULY 29, 2015
I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.
Cision
AUGUST 24, 2016
In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. How did you get your start in PR?
PR for Anyone
SEPTEMBER 30, 2022
I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.
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