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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 Needless to say, a lot has changed in public relations since 1967. million in 1974 to 24.3

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LIFE IN THE "AQUARIUM"

Maxim Behar

You heard on the radio that there would probably be a curfew. The TASS report begins with the words: "As Anti-Soviet programs were constantly broadcasted on national radio and television channels, attacks on the USSR were heard, the leadership of the National Salvation Committee decided to take control of state radio and television…".

Radio 52
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What is Media Monitoring and Why Does it Matter?

Beyond PR

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio.

Media 75
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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

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How to Reach Special Publics – The Woman Publics

PR Conversations

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. In turn, I produced a scan of the the book chapter, which I make available here as a pdf. The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields.

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PR Pros Don’t Need to Know about SEO

The Resolution Blog

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers.

SEO 120
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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. The book is available on Amazon.com and BeharBooks.com.

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