Books Company Trade Shows Video 
ImPRessions - Crenshaw Communications
APRIL 3, 2020
Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Many are racing to learn the fundamentals of live-streaming and online video production. Event producers and programmers are scrambling to adapt.
5W PR
FEBRUARY 22, 2023
Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. In the case of a digital book, you can make the first chapter available for free. Videos Video marketing can be an effective part of any public relations campaign.
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5W PR
DECEMBER 18, 2019
In the case of a digital book, you can make the first chapter available for free. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. Video marketing can be an effective part of any public relations campaign. Partnerships and Joint Ventures.
Remote PR Jobs
FEBRUARY 27, 2022
If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. Have they recently covered a topic that matches what your company does?
ImPRessions - Crenshaw Communications
APRIL 24, 2018
For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies. Video testimonials. Business partners. Industry events.
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Unveiled has been held two days prior to CES, Pepcom has typically runs the night before the show opening and Show Stoppers has been on the first night of CES. in person and 40.1K digitally).
MaccaPR
FEBRUARY 7, 2022
With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.
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