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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features.

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. The solid line below in this chart from Cision shows the number of mentions over the past year; the dotted line reflects the previous year’s numbers. Cision Report.

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Why Startups Need Press

Victorious PR

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. We love working with startups! But why might a startup need press? PR, or public relations, is the relationship an entity (public figure, business, etc.)

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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Sure, you could probably just go ahead and make a social media platform, but without a basic guide as to what you want to achieve, you’re basically just wasting internet real estate.

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A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting

Solo PR Pro

Your email signature is free real estate that's seen hundreds of times a day. Enrich your basic contact information and social media links with self-promotional references. Post the title and link to your latest newsletter or blog, plus a link to subscribe. Your email signature(s). Make it perform at a higher level.

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How to Get Press for Your Startup

Flack's Revenge

” Otherwise you’d be better off pitching a blog. What about pitches that refer to one of your stories? VTS demonstrated their cloud-based commercial real estate leasing and portfolio management platform. Konrad gets a lot of product pitches. Konrad: “ CB Insights does a good job of checking filings.”

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

This gives you more “real estate” to use when actually tweeting. <tweet Use “Twitter speak” in your bio, such as other Twitter handles to refer to organizations and appropriate hashtags. Try to keep your Twitter handle to as few characters as possible. <tweet this> 5. < tweet this > 6.

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