Blogging, Print, Publicity and Trade Shows

Blogging

Publicity

Trade Shows

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

JANUARY 24, 2023

The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). click image for higher resolution) Owned Media What it is: Owned media is any media property, website or publication that you own. Buy reprints and hand them out at a trade show.

Media

Media Advertising Advertising Print

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event.

Strategy

Strategy Product Launch Brand Branding

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Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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Trending Sources

Post Launch Marketing Strategy

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Press Releases. Giveaways and Product Samples.

Strategy

Strategy Marketing Trade Shows Video

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. And it’s not just public relations. Natural inclusion in trade publications.

Media

Media Nonprofit Pitching Analytics

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Content Authenticity Statement: 95% of this blog article was human-generated. We can help!

B2B

B2B Marketing Measurement Social Media

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study

Case Study B2B Study Marketing

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? 5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

Trade Shows

Trade Shows Pitching Local Web

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. It’s expanded to include public affairs and government relations as the norm.”. From print to digital.

Communications

Communications Crisis Internal International

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows

Trade Shows Marketing How To Real Estate

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. 3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. How B2B Marketing Can Get More out of Trade Shows.

Media

Media B2B Groups Conference

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing

Marketing B2B Print Technology

Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows.

Local

Local How To Skype Trade Shows

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!

Marketing

Marketing Content Marketing Pinterest LinkedIn

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). Lesson #7 - Have You Ever Been Experienced?

Social Media

Social Media Marketing Media YouTube

Public Relations Today

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

Webinars

Trending Sources

Post Launch Marketing Strategy

Webinars

The Evolution of Earned Media: Navigating Change

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

How to Promote Your Online Press Kit with Multichannel Marketing

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Beyond Your Borders: How to Work with Non-Local Clients

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

What Taylor Swift Can Teach You About Social Media Marketing

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