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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Comprehensive Handbook of Psychology. Please consider supporting the blog by sharing it with other PR- and communication professionals. They may also have become disillusioned with the group purpose, process, or leadership and are seeking a viable alternative.” Comprehensive Handbook of Psychology. Freedheim (Ed.)

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Platinum: Celebrating the CIPR at 70

Stephen Waddington

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. You can read her contribution on her blog. It’s their book. My role is a walk on part as the editor and project manager.

Handbook 114
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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

No onboarding, policies, rules or handbooks can supercede the importance of employees living the company’s values from within. . Developing thought leadership opportunities for executives, like Outreach’s CEO Manny Medina, to speak on creating a culture that embodies the values the company holds and therefore helps business thrive. .

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Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

Leadership team. To join you in developing a crisis communication handbook should a crisis arise – show them their role in the process. Make sure you ask them: What their goals are in attracting and retaining people? How they want to be seen as an employer? How do they measure what your workforce thinks of you as an organisation?

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. 19 #measurePR chat is on Gorkana’s Measurement Matters blog. And much more. And to make sure that the pr measurement provided is future looking and can drive strategy.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation.

Crisis 63
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Switching the axis of organisational communication Back to Philip Young.