Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Pro tip: If you publish a blog, burn an RSS feed and hook to up to a third-party email tool like MailChimp or Mad Mimi to automatically deliver email new posts.

Media 103

Media Advertising Advertising Print 103

5W PR

FEBRUARY 22, 2023

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. You can organize the event yourself or be one of the sponsors.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Burrelles Fresh Ideas

MARCH 5, 2024

Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Natural inclusion in trade publications. Product reviews on platforms like YouTube, social media platforms, or blogs. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., From print to digital.

Communications 122

Communications Crisis Internal International 122

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. 40% say live events.

B2B 64

B2B Report Marketing Survey 64