category marketing-leader-interviews 
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.
ImPRessions - Crenshaw Communications
NOVEMBER 28, 2017
We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Innovative ways to work with ad, marketing, and SEO partners. Yet this isn’t always the case.
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PR 20/20
MAY 8, 2019
Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).
Waxing UnLyrical
OCTOBER 14, 2010
A leader, on the other hand, ascribes importance to the productivity of a group. Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Creativity, for them, is an afterthought. Image: BES Photos via Flickr, CC 2.0
Sword and the Script
JULY 5, 2017
It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent. That’s my takeaway based on the interview below with Sophie Shiatis. Though it’s been many years, we recently reconnected and I learned of her company Shiny Blue Marketing, LLC and her services as an interim CMO.
Waxing UnLyrical
OCTOBER 27, 2010
Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Blog Comments « Joshua Massaro's PR Blog says: November 2, 2010 at 12:35 am [.] Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Waxing UnLyrical
DECEMBER 16, 2010
Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.
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