What’s your Hype Cycle Time?
Flack's Revenge
OCTOBER 27, 2021
The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. ” Or “big data” – hot or not? Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. Quantum Solace.
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