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What’s your Hype Cycle Time?

Flack's Revenge

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. ” Or “big data” – hot or not? Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. Quantum Solace.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

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What’s your Hype Cycle Time?

Flack's Revenge

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. ” Or “big data” – hot or not? Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. Quantum Solace.

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What Lies Ahead for Public Relations in 2018?

PRSay

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167
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Demystifying PR ROI

Onclusive

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. With more data than ever also brings more access to insights than ever. To define further, conversions are anything that is important to you (i.e.,

Analytics 170
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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Rethink writing: Michelle Messenger Garrett. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She is currently a columnist for Mashable, Inc.,

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#21: Using marketing signals to accurately predict brand health

NewsWhip

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. The predictions are only as good as the data coming into that. Follow Brian on LinkedIn. Talking Points.

Brand 78