article thumbnail

How to balance the importance of data privacy and personalization in 2023

Agility PR Solutions

Think about the last time you scrolled through any social media platform. Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. Now think about the kinds of adverts that popped up.

Privacy 85
article thumbnail

Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). This fully extends to the development and application of data.

Privacy 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. What is Predictive Media Monitoring?

Media 88
article thumbnail

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training.

article thumbnail

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173
article thumbnail

Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

Worse, social media companies averaged a score of just 46, below all other business categories. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Redefine data ownership and privacy.

article thumbnail

Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. The pushback needs to be around, who houses the data, who minds that data, and how is that data used.

Ethics 52