Remove Big Data Remove Crisis Management Remove Media Remove Privacy
article thumbnail

What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . The Future of Predictive Media Intelligence.

Media 88
article thumbnail

Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. The pushback needs to be around, who houses the data, who minds that data, and how is that data used. It all comes back to data and privacy and transparency.

Ethics 52