Big Data Brand Content Marketing Writing 
The Proactive Report
SEPTEMBER 10, 2014
The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Share of Voice in the Big Five Tech Topics. Microsoft leads on data center – with Cisco and Google in second and third. com/technovision.
Flack's Revenge
AUGUST 23, 2016
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. I am a big fan of podcasts, and like listening to them while jogging. Do you agree with them?
PRSay
DECEMBER 15, 2017
Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. Be grateful. © Stephen Dupont, 2017.
Cision
JULY 6, 2017
Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form.
Polaris
DECEMBER 18, 2014
‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.
Flack's Revenge
AUGUST 9, 2016
My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). They notified the content promotion staff when there was a likely winner.
Sword and the Script
AUGUST 19, 2017
“In recent years, marketing has become more and more tactical and we have lost the art of developing clear strategic direction first,” said Mark Ritson , a Marketing Week columnist , who Ms. We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. Fletcher wrote.
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