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In Memoriam: Cecilia Anne Boswell, APR, Fellow PRSA


She partnered with her husband, Kenneth Boswell, in developing the Highland-Cashiers Fall Fling, a fundraiser for the Village Green public park in Atlanta. Her public service centered on children’s issues and PR education. Boswell was a member of Emory University’s Public Affairs Advisory Council.

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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]


Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Before tuning into the webinar on Wednesday, September 21 at 12 p.m.


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Trending Sources

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How public relations responded to COVID-19

Stephen Waddington

Its public affairs team was tasked with positioning Oxford as a global centre of expertise in health research and make it the go-to information source for media and policymakers. A joint PR campaign drove usage of the app with two million users signed up within a fortnight of launch. More than 11 million jobs were supported, and 2.2

Publicity 131
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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

Susan Beatty, vice president-public affairs and communications, U.S. We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit. We continue to get calls today for interviews based on that one release.

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Corbyn- PR Revenant?

Mark My Words

The image of besuited public affairs consultants dropping business cards into the canvas sling bags of bearded old Trots is amusing but could be the sign of stranger things to come. PR professionals have long been in awe of mass movements, particularly when they are young and digitally networked.

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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

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Metrics That Matter: Apply AMEC’s Measurement Framework To Prove Your Worth

Beyond PR

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank.