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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

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In Memoriam: Cecilia Anne Boswell, APR, Fellow PRSA

PRSay

Her public service centered on children’s issues and PR education. Boswell was a member of Emory University’s Public Affairs Advisory Council. Grady College of Journalism and Mass Communication at The University of Georgia in cooperation with PRSA Georgia. Born in Spartanburg, S.C.,

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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Ben Saukko, director of communications, AmeriPride Services.

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How public relations responded to COVID-19

Stephen Waddington

A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. The Communicating in a Crisis report records how public relations was successfully deployed during in the pandemic. This included participation in BBC and Sky documentaries about the crisis.

Publicity 131
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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Bank and Optum. Molly is the chief communications and public affairs officer with Shipt. Where is she now? Where is she now?

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Metrics That Matter: Apply AMEC’s Measurement Framework To Prove Your Worth

Beyond PR

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. More than 53 percent of public relations professionals state that measurement is their biggest skills gap. But why can’t they accurately prove the value of their efforts?