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In Memoriam: Cecilia Anne Boswell, APR, Fellow PRSA

PRSay

She served on the PRSA Board of Directors in 1989-1990 and was inducted into the Order of the Phoenix, established in 1986 by PRSA Georgia, recognizing and honoring distinguished PR professionals for their career achievements, significant contributions to public relations and exemplary community service.

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How public relations responded to COVID-19

Stephen Waddington

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. A joint PR campaign drove usage of the app with two million users signed up within a fortnight of launch.

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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Susan Beatty, vice president-public affairs and communications, U.S.

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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

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Metrics That Matter: Apply AMEC’s Measurement Framework To Prove Your Worth

Beyond PR

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank.

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A Night at the 40th Annual Totem Awards

Barokas

This coverage has opened many new doors for CanPay and generated inbound business, including a partnership with Safe Harbor and the Financial Institutions Commissioner in Hawaii to bring compliant banking and debit solutions to the Hawaii market. Public Affairs – Apprenti.

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Teamwork Is a Contact Sport

Waxing UnLyrical

One of my favorite career memories is of a (much-earlier) Army Recruiting Command public affairs office where one of us would float an idea for a promotional campaign and the other four members of the team would chime in with their thoughts. He blogs at A Professor’s Thoughts. Twitter Google+ LinkedIn Teamwork Is a Contact Sport.

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