Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Before tuning into the webinar on Wednesday, September 21 at 12 p.m.

Communications 0

Communications Banking Measurement Public Affairs 0

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” The Basic PR Model. ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Beyond PR

SEPTEMBER 26, 2016

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Waxing UnLyrical

DECEMBER 21, 2012

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Communications Conversations

DECEMBER 8, 2022

Holly is now the vice president of corporate branding and partnerships at Polaris. Bank and Optum. Molly is the chief communications and public affairs officer with Shipt. Where is she now? She’s had six different jobs at Polaris in her 10+ years with the company. What makes Holly’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

JANUARY 12, 2012

I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” Corporate social responsibility must become part of the organizational DNA, led by the public relations professional who inherently understands public awareness, public perception, and public opinion.

Publicity 72

Publicity Public Affairs Nonprofit Banking 72

Waxing UnLyrical

FEBRUARY 3, 2016

One of my favorite career memories is of a (much-earlier) Army Recruiting Command public affairs office where one of us would float an idea for a promotional campaign and the other four members of the team would chime in with their thoughts. He blogs at A Professor’s Thoughts. Twitter Google+ LinkedIn Teamwork Is a Contact Sport.

Sports 40

Sports Public Affairs Ethics Nonprofit 40