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What should your social media marketing focus on: Customer service or content?

Communications Conversations

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

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Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. Twitter Facebook Google+ LinkedIn Why AAA Should Be Worried About Getting a C- From Me. And you’re right. It was just one email.

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Innovation or stagnation: Are brands losing their individuality?

PR in High Definition

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. The introduction of something new and a word we hear about all the time in the creative industry.

Brand 54
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A Night at the 40th Annual Totem Awards

Barokas

We managed The Shop’s social platforms, which became the company’s main channel for customer service. In a matter of weeks, we grew The Shop’s Instagram following from 36 to 1,276 (3,444 %) and Facebook following from zero to nearly a thousand. Media Relations – CanPay Debit. Public Affairs – Apprenti.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.