Banking Branding Consumer Customer Service 
Communications Conversations
AUGUST 3, 2021
What makes a brand “best in class” when it comes to social media marketing? It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. The top three characteristics of a “best in class” brand focus on customer service and engagement.
Communications Conversations
AUGUST 3, 2021
What makes a brand “best in class” when it comes to social media marketing? It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. The top three characteristics of a “best in class” brand focus on customer service and engagement.
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ImPRessions - Crenshaw Communications
AUGUST 22, 2018
Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. Use automation wisely.
ImPRessions - Crenshaw Communications
JANUARY 19, 2017
Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Take a look at the recent YouGov survey of Most Improved Brands. Involve PR in customer service messaging.
Stephen Waddington
JANUARY 4, 2021
Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.
PR in High Definition
AUGUST 21, 2018
It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand.
Sword and the Script
JUNE 3, 2020
And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.
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