Doctor Spin
FEBRUARY 22, 2024
PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Long Range Planning 7 Post, J.,
Doctor Spin
FEBRUARY 14, 2024
Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.
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ImPRessions - Crenshaw Communications
JUNE 12, 2018
In his 1906 manifesto, “Declaration of Principles,” he articulated his recommendation for honest, open, and accurate communications between companies and the public. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.
Landis PR
JANUARY 30, 2024
Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.
ImPRessions - Crenshaw Communications
JUNE 30, 2016
B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates. It may include community relations, third-party endorsement, word-of-mouth, and reputation management. At the end of the day, a strategic PR campaign may not always fit into a dazzling creative package.
Sword and the Script
JANUARY 3, 2023
“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?
Landis PR
JANUARY 22, 2024
Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.
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