B2B Infographics Leadership Trends 
Solo PR Pro
APRIL 11, 2017
Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership. The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy.
5W PR
APRIL 18, 2024
Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Today’s B2B tech buyers hold the power of information at their fingertips. Digital and social media The B2B tech media landscape is now ruled by the digital domain.
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ImPRessions - Crenshaw Communications
JUNE 21, 2018
For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Infographic from a 2017 article in MarTech Advisor.
Shift Communications
MAY 14, 2015
Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?
Sword and the Script
JANUARY 14, 2017
1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product. 3) The Downfall of Clickbait, Finally.
Contently - Strategy
NOVEMBER 8, 2023
It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels. Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness.
Sword and the Script
OCTOBER 6, 2015
That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. B2B Customers Want Thought Leadership. On average, B2B organizations employ 13 tactics.
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